TOTAL TIME SPAN : 50+ HOURS
This was a design project which I did this year since January and yeah, it's now finished.
Usually, the cars I generally design/have designed are mid-engined coupes/supercars, but this time, I decided to do a sedan, and not just any sedan, but a large full-size luxury saloon.
EUROPEAN LUXURY COMBINED WITH ITALIAN SPORTINESS FOR THE YEAR 2016.
"An, Alfa Romeo unlike any other, the luxurious Forscia sedan combines both sport/racing pedigree of Alfa Romeos of the past
while displaying quality and elegance that matches the comfort and prestige of full-size European luxury sedans."
"FORSCIA- AWAKING OF THE FORCE"
POWER - characteristic that perfectly describes the cars Alfa Romeo builds.
The Forscia is a full-size luxury sedan combining the sporting pedigree of Alfa Romeo with luxury. Forscia not only
revives Alfa Romeo's famous rear-wheel-drive platform of the past, but combines Alfa Romeo's true
"PASSION" and POWER" for racing with elegance in the shape of an upscale prestige sedan, also bringing back
the glorious legacy of Alfa Romeo's style in full-size luxury sedans.
TARGET BUYER :
Gender : MALE
AGE : Mid 30s - 50s
LIFESTYLE : Energetic, highly active life in general while enjoyng luxury and prestige.
Preferance for luxury goods in a different taste. For a man who has racing lust deep in his heart,
yet wants something else other than the luxury-sportiness of the Germans and the Brits.
Price range : $51,000 base - $65,000 fully equipped
DESIGN CHARACTERISITCS :
As the Forscia is a large luxury sedan, the elongated body has been styled to look more like coupe/sportback
to enhance the general sporty characteristic of the car. This gives a nod to Audi A7's sportback sloping rear and
Mercedes-Benz's coupe silhouette in a different way.
CONCLUSION : "SHORT TRUNK TO ENHANCE COUPE-LIKE SILHOUETTE, ADDING MORE SPORTINESS TO THE CAR'S OVERALL EXTERIOR DESIGN.
AND ALSO ALLOWING FOR MORE LEGROOM SPACE. (NECESSITY IN LUXURY SEDANS)
Headlights inspired by the shoulders of Italian glamour models. Straight sloping sidelines showing freshness in overall
design. African Lion's sharp fangs conveying a powerful and strong motion to the front in general
WHY FIAT AUTO GROUP NEEDS TO BUILD THIS VEHICLE :
To revive Alfa Romeo's famous racing heritage along with luxury in a single vehicle. (TWO BIRDS WITH ONE STONE)
The Forscia sedan allows the drivers to experience the true racing passion of classic Alfa race cars
while traveling in comfort and style. the Forscia is a sporty luxury sedan that is a great fun to drive and race out
on the racetracks, while providing smooth and softness along with ride comfort of a luxury car.
Alfa Romeo is also capable of building large premium sedans that can rival similar cars of its class.
LENGTH :4920 mm
WIDTH : 1870 mm
HEIGHT : 1390 mm
WHEELBASE : 2865 mm
CURB WEIGHT : 1790 kgs